Econsultancy & RedEye Predictive Analytics Report 2016

Garph Graphic Econsultancy Report

Download RedEye and Econsultancy's first Predictive Analytics Report. The research is based on an online survey completed by nearly 400 digital marketers and ecommerce professionals.

The aim of this research is provide a benchmark of where organisations are in their journey towards the implementation and application of predictive analytics. This is done by examining the current usage and methods employed by practitioners, budgets available, plans for the future and perceptions of the importantance or predictive analytics going forward.

The report focuses on the following areas:

  • Predictive Analytics Maturity Model

  • Current and Future Users

  • Application of Predictive Analytics

  • Key Competencies and Skills

  • Tools, Solutions and Business Benefits

  • Investment and Budgeting

  • Barriers to Success

  • Staffing and Talent Acquisition

  • Looking Ahead - What the Future Holds

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